“EAGLE & Mt. FUJI” by S.HATA SHOTEN Style No. SS38850 (short sleeve) Made early 1950s Material : Silk “S. Hata Shoten” company had played an important role in the history of aloha shirts by handling fabrics made in Japan since before the war. The company, which was also a Japanese fabric converter, teamed up with ‘Ichida,’ a major Japanese fabric trading company, and imported Japanese fabrics such as silk, rayon crepe (or Chiri-men), cotton and Polynesian prints to wholesale to local Hawaiian brands at the time including “Hale-Hawaii”, “Tropicana” and “Malihini”. The “EAGLE & Mt. FUJI” has been a very popular Hawaiian shirt constantly requested for revival. The hawk spreads widely its wings with Mt. Fuji standing tall in the background. Eggplants are also painted beside it. Japanese believe that it’s very auspicious to see Mt. Fuji, hawk and eggplant together in the first dream of the year. It is said the Immigrants from Japan who were forced to live under difficult conditions in Hawaii loved very much to wear this type of shirts as lucky charms. ?The one large hawk art was perfectly depicted even on the front of a shirt by using the skillful cutting and sewing technique to make right and left panels match completely. This shirt was duplicated based on an original vintage shirt made of silk from the early 1950’s, while there are also vintage shirts with the same art but made of Rayon or Rayon Crepe fabric.
【SUN SURF】 SUN SURF（サンサーフ）はアロハシャツの黄金期とされる1930年代から1950年代にかけて作られた、いわゆる「ヴィンテージ」と呼ばれるレーヨン製アロハシャツを中心に展開するブランド。1970年代に誕生し、創業から資料として収集し続けた数千着にも及ぶヴィンテージのアロハシャツを分析。「アートを着る」と言ってもいいほどプリントのデザインが主役となるアロハシャツにおいて、最大の特徴である鮮やかな発色と深みのある色合いを表現するため、抜染（ばっせん）やオーバープリントといった当時の捺染手法を再現。いまや貴重で入手困難なヴィンテージアロハシャツの魅力をより多くの人々に楽しんでいただけるよう、サンサーフでは各部のディテールにこだわり、数多くの名作を現代に甦らせている。 “SUN SURF” primarily reproduces the rayon Hawaiian shirts of their golden age from the 1930’s to the 1950’s. These Hawaiian shirts are often called ‘the vintage,’ and since its foundation in the 1970’s, the brand has collected thousands of such vintage shirts and even analyzed them in order to manufacture the authentic replicas. In addition to the shirt layout designs, their rich and bright coloration is precisely reproduced by using the traditional printing techniques, such as discharge or over-printing. Thus a great range of these beautiful garments, or “the art of wear” in other words, are proudly offered by SUN SURF with a strong hope that more people can feel and enjoy the value of true vintage Hawaiian shirts.
SUN SURF SPECIAL EDITION とは？ 時代の流れとともに失われつつあるそれらの名作を生み出したテキスタイルデザイナーに敬意を表し、多色の贅沢なプリントや迫力のデザイン、メーカーや年代によって異なる各部のディテールまでその魅力を余すところなく完全再現する。それがサンサーフのスペシャルエディション。