The Origin of the Name「ＫＯＵＭＥＩ」
In the case of human being, it means types of virtue, "five constant virtues" (benevolence, justice,
courtesy, wisdom and sincerity).
In more general terms, filial piety means
to be good to one's parents; to take care of one's parents; to engage in good
conduct not just towards parents but also outside the home so as to bring a
good name to one's parents and ancestors; to perform the duties of one's job
well so as to obtain the material means to support parents as well as carry out
sacrifices to the ancestors.
meaning To put thought into 「ＫＯＵＭＥＩ」, with all our heart.