The souvenir jacket, commonly known as the sukajyan in Japan,
originated during the early days of post World War II.
The jackets featured a variety of oriental designs (eagle,tiger,dragon)
and/or the servicemen’s very own designs of their unit
or base names, etc. Later, souvenir jackets became
commercialized and sold through Post Exchanges
(PX; commissaries within the US army bases)
throughout Japan. Kosho & Co., the predecessor of
Toyo Enterprise, was the main suppliers of the souvenir
jackets and other garments for U.S. bases at the time.
By the 1950’s, during its peak, Kosho & Co. had acquired
95% of entire souvenir jacket market. Rooting back from
Kosho & Co.,
Tailor Toyo has been the leading brand of creating
sukajyan for over half a decade.
Sukajyan by Tailor Toyo is not merely a temporary trend,
but a representation of the culture that has been passed
down for generations and the essence of originality and
authenticity.