PENNEYS, a brand that once shone as a store brand in general stores from the 1940s to the 1970s, closed the chapter on its illustrious history in the 1970s. However, it has since found inspiration in the archives of its golden era and is now offering a fresh lineup.
Under this new concept, PENNEYS embraces the FOX LOGO as its symbol and champions the idea of "reviving 80s vintage fashion in the contemporary era." Drawing inspiration from its archive collection, the brand releases items that have been updated with a modern twist, seamlessly blending past designs with contemporary fashion to provide a new style.